Last summer, I was preparing for my first migraine surgery. I went on a search for something to lounge around the house in while I recovered. I wanted something I would feel beautiful in, as my surgery would leave me with a pretty rough recovery.
I discovered there weren't enough options for nightgowns. Most of the dresses were too frumpy to feel glamorous in. The other dresses were sex costumes, too sexy to walk around my parents house in, where I'd be recovering.
This is what lead me to here. I want women to have something they can wear in the comfort of their home after a long day. Something they will feel beautiful in but can still run to pick up the newspaper in.